Bali & Lombok set high tourism targets

Bali and Lombok set high tourism targets


With a growth in visitor arrivals and an increase in the number of busy convention days on the island, things are looking positive for Bali’s tourism industry for 2014. According to Ida Bagus Subhiksu, the head of Bali’s tourism agency, the global economic slowdown has had little effect on the island’s tourism sector.

“The trend in the tourism sector remains very optimistic,” said Subhiksu. “We are still compiling the latest reports for every aspect of the tourist industry and expecting to reach the target of attracting 3.1 million foreign tourists to Bali in 2013.”

Figures released by the Bali Tourism Agency show that a total of 2.4 million tourists from overseas arrived in the island from January through September this year. This marks an increase of 13.1 percent compared to the same period in 2012.

Bangkok is one of the best places to experience the festival. This year, the TAT revealed plans for an illuminated boat procession, as well as traditional Loy Krathong activities and illuminated buildings and historical sites on either side of the Chao Phraya River.

Although Bali failed to achieve its 2012 target of 3 million foreign visitors, the popular tourist island did manage 96 percent of that target with 2.8 million arrivals. The local authorities also recorded a 222 percent spike in the number of visitors travelling from China.

Meanwhile, tourism authorities on the neighbouring island of Lombok are also doing all they can to attract visitors from overseas. While Lombok lack’s Bali’s impressive tourist infrastructure; the island is home to range of natural and cultural treasures that are already a big hit with international visitors.

Last year, Indonesia’s central and provincial authorities actively promoted tourism on the island with the launch of the “Visit Lombok and Sumbawa 2012” campaign, which aimed to attract one million visitors to the island throughout the year. The marketing scheme proved successful with target arrival number achieved through the first 11 months of 2012. Authorities have now set an even more ambitious target to attract two million tourists to the island in 2014.

The Indonesian local government is focusing particular attention on attracting more visitors to Lombok for meetings, incentives, conventions and exhibitions (MICE), which contributed considerably in achieving the one million arrivals target in 2013.’

According to Lalu Gita Arjyadi, the regional government’s tourism and culture director, a number of investors have expressed interest in developing a full scale convention centre on Lombok, adding that such a facility would support more flights to Lombok International Airport.


by LVH Marketing