Thailand Luxury Tourism Growth
The Tourism Authority of Thailand (TAT) will partner with GTA – a leading provider of travel services to the FIT (Fully Independent Travel) sector – in a bid to promote the Kingdom’s status as a luxury leisure destination, according to a report in The Nation.
The news was announced at the “g meet 2016” summit, which took place in Bangkok in late February and included a number of global tourism leaders from Thailand’s chief tourism markets across the Asia Pacific and the Middle East & Africa, who also made a “Travel Partners Pledge”.
Leading officials from a range of travel and hospitality companies attended the event to discuss the future outlook of travel in Thailand, these included AccorHotels, AIS, Far East Hospitality, Metglobal, Thai Airways and TAT, to name but a few.
The number of visitors to Thailand in 2015 saw a year-on-year increase of more than 20%, according to figures published by the Ministry of Tourism and Sports. Meanwhile, to recent data gathered by C9 Hotelworks, a leading hospitality consultancy based in Thailand, suggests there has also been a 17 percent increase in average daily rates in the luxury accommodation sector.
The TAT is now focusing on how to extend visitors’ average length of stay in the Kingdom, while also promoting the luxury sector so visitors also spend more whilst on vacation.
“Thailand is one of the world’s most desired and dynamic tourism destinations,” said Ivan Walter, CEO of GTA. “We believe that through our partnership, we will be able to encourage more upscale travellers to visit Thailand and appreciate indigenous travel experiences – lavish accommodation and personalised unique on-the-ground excursions.”
Juthaporn Rerngronasa, the TAT’s deputy governor, also emphasized the partnership as a step forward for Thailand’s upscale travel sector.
“We are delighted to be working with GTA to promote Thailand as a luxury travel destination. We thank them for leading the key industry players here to Bangkok so they can witness the many luxury experiences our country has to offer and recognise the distinctive opportunities first-hand,” she said. “We are sure this strategic partnership with GTA, one of the world’s most influential providers of travel content and experiences, will be a great success.”
Thailand’s allure as a luxury destination has grown considerably over the last decade, as has its impressive selection of private holiday properties. Luxury villas located in global holiday hotspots like Phuket and Koh Samui villas offer guests first-rate facilities personalized services, and they have therefore become popular with travellers seeking unique holiday experiences. Many of the most popular villas are rented out as holiday homes, while others are regularly used to host events such as weddings and family reunions.
updates by Wayne Hue