TAT Collaborates with Singapore Airlines
The Tourism Authority of Thailand (TAT) recently joined forces with Singapore Airlines to promote tourism cooperation, according to a report on travelweekly.com. The two parties signed a memorandum of understanding (MOU), which will remain in force for the next two years.
The MOU aims to promote travel to Thailand from markets in Australia, New Zealand, Singapore and South Africa and provides evidence of the TAT’s efforts to hone in visitors in the high-end sector, who have high spending power. Such visitors are more likely to seek out boutique and luxury accommodation options, such as one of the private villas on islands such as Phuket and Koh Samui.
The MOU will cover a succession of joint activities encompassing promotional campaigns, marketing, familiarisation trips, collaborative road shows and the development of new products. Via these routes, the new strategy is expected to boost visitor arrivals from these key markets.
“This MOU signing ceremony marks a major new drive on tourism cooperation between TAT and strategic partners in key source tourist markets from around the world, all of which are under the objective of promoting travel to Thailand,” said Yuthasak Supasorn, TAT governor. “The MOU with Singapore Airlines in particular, will allow us to strategically attract more travellers from the four specific markets to enjoy the unique Thai local experiences here in Amazing Thailand.”
Thanks to its world-class hospitality sector, Thailand is growing in popularity with high-spending visitors from around the globe. Other key source markets include the UAE, UK, Germany, USA, China and South Korea.
Islands like Koh Samui and Phuket in particular are home to a wide portfolio of luxury rental properties, many of which come with direct access to the beach or are tucked away in hillside or beach locations with exquisite views of the ocean. The impeccable service that guests receive from dedicated in-house teams of staff at the villas also makes puts this accommodation option on a par with some of the world’s most lavish hotels.
“We look forward to working with TAT on many exciting activities to promote Thailand as an attractive tourist and business destination to the world,” said Goh Choon Phong, CEO of Singapore Airlines. “Combined with Singapore Airlines’ wide global network and dedication to excellent customer service, we are confident we can increase visitor arrivals to Thailand.”
The Tourism Authority of Thailand has set a target of 34.5 million international visitor arrivals for this year. If this number is achieved, it will generate revenue of approximately THB1.81 trillion (US$50 billion) – an increase of 10 percent year-on-year.