THAI revamps website
THAI rolls up its sleeves to improve sales and services via the internet.
After a slow start, Thai Airways International is now getting up to speed on website sales in order to stay competitive.
airline has set up a new sales group within the management to look
after online sales with a target to grow sales from 5% to 8% an
improvement from 3% achieved in 2008.
THAI vice president,
information technology department, Sopit Pokasoowan, runs technical
support. He argued the airlineâ€'s webpage was too formal for a sales
site and too slow when making bookings, resulting in a decision to
upgrade and streamline the system.
â€œWith the new look, customers
will see fare bargains on the front page with a faster booking process
that has been simplified. The speed of booking is has doubled, but
there is still room for improvement.â€
There are other components that need to be revamped to deliver better services, he said.
is one of them to ensure that the online sales site has the same data
that is available to travel agents so as to avoid duplicate bookings.
At the moment, inventory on the site, what is provided by the GDS,
Amadeus, is not compatible. The two systems link only periodically,
which leaves room for mistakes during the down time.
of Royal Orchid Plus members and credit cards is now handled by Amadeus
and this needs to be revamped to speed up the booking process.