Can Koh Samui attract meetings?
Can Koh Samui attract meetings?
TCEB gears up to promote Samui as an alternative destination for meeting and incentive groups.
Convention and Exhibition Bureau hopes to draw international meeting
and incentive groups to Samui believing it could become a viable
meeting choice alongside Bangkok, Pattaya, Phuket and Chiang Mai.
claims that for meetings of up to 200 persons and from countries that
have a direct air link to the island there is strong potential. Â
senior manager, Meeting Incentives, Puripan Bunnag said: â€œSamui is not
a destination for big events.Â The road network is not built for buses,
so we are talking about groups that can transferred by mini buses and
there would have to be a limit of 200 delegates.â€
about 14,000 rooms available.Â Many resorts at the upper end of the
market have small meeting rooms for 10 to 100 people. Samui Palm Beach
Resort can cater to 470 people, Centara Grand Beach Resort, a maximum
of 200 persons; Impiana, 210 in two rooms and Nora Buri Resort and Spa
no more than 200 persons, when it opens a meeting room next June.
to TCEB, the top five meeting and incentive markets would be Singapore,
Malaysia, Germany, Italy and UK. The first two have convenient direct
flights as Bangkok Airways operates daily flights from Singapore.
Firefly operates four weekly flights from Penang and recently commenced
four weekly services from Kuala Lumpur and two flights weekly from
Penang. Berjaya Air also flies from Kuala Lumpur.Â PG also flies
between Samui and Hong Kong five times a week.
Mr Puripan said direct flights from the Malaysian capital should help to attract company trips.
will organise a â€˜connection plusâ€' trip for executives, next August to
visit Samui and Phuket, while next March, TCEB will host a mega fam
trip, for meeting and incentive planners to visit destination in
There are five campaigns under the â€œThailand
Meetings More Memorableâ€ scheme to stimulate the market. One campaign
uses Bangkok Airways, while there are plans to get the Immigration
Bureau to offer an â€œeventsâ€ lane at Suvarnabhumi Airport. TCEB targets
wants â€œeventsâ€ lane at all international airports.
Association of Samui, marketing committee member, Vorasit Pongkumpunt,
said Samui should promote small events as the individual travel market
â€œRevenue from this market is higher when compared with FITs as hotels can sell more food and beverage to meeting groups.
will host road shows to promote meeting and incentive trip to Samui, 16
December, in Kuala Lumpur and around late January in Singapore followed
by Hong Kong and Australia.
â€œAustralia will be for leisure only but it is a consistent all-year market,â€ said Mr Vorasit.
related business should increase by 10% slowly increasing but it will
still be marginal when compared with individual leisure travel at 80%
of the market mix.
Golfing is also a draw card for event delegates.
Golf marketing and golf operations manager, Jakraphong Thongyai, said:
â€œSamui is basically a place to relax for honeymooners, couples and
families. It offers very few activities beside beaches. So, golf is
â€œIf we can get 20 companies to sign up, that
would be good by 2010. We will start by joiningn trade shows that
specialise in golf.â€
According to TCEB, the meetings and
incentives market has grown 15% a year. In 2007, there were
approximately 400,000 delegates, generating about Bt27.7 billion.
By the end of this year, TCEB expect 420,000 delegates, generating about Bt29.8 billion.
statistics showed 25,390 Thais visited Samui for meeting and incentive
purposes, accounting for 16.54% of all visitors, while justÂ 6,712
foreign delegates visited the island, or 0.75% of the tourist count.