Made in Thailand
The Thai government recently announced plans to kick start a campaign to boost Thai-made clothing both amongst locals and tourists. The new scheme, which was announced by Sports and Tourism Minister Kobkarn Wattanavrangkul in the Thai press earlier this month, will focus on encouraging people to wear garments made of fabric produced in Thailand.
The campaign, which will focus on ‘local identity’, and is designed to promote Thai income distribution. Over the past decade, Thai fashion has earned itself a glowing reputation globally, with celebrities including Katy Perry and Michelle Obama praising the work of Bangkok-based designers.
Disaya is one of the most popular brands to look out in the high-end malls of Bangkok. The Bangkok based designer who picked up many of her skills through training in London, and infuses practical designs with a striking Thai flourish.
Her garments have been worn by celebrities including Amy Winehouse, Jennifer Lopez and Kelly Osbourne. Disaya boutiques can now be found in Siam Paragon, Gaysorn, Emporium and Central World Shopping Mall.
Another of Thailand’s most popular designer boutiques is Flynow, a fashion house that launched its first collection back in 1983. The label’s designs attract fashion-conscious ladies with a chic, sophisticated look, while its fun sister brand Flynow Chamnan appeals to a younger set of customers.
For a special occasion such as a destination wedding in Thailand, Kai is the fashion boutique known as “Designer to the stars” and the Thai royal family. Kai offers luxury couture that is sure to impress. Meanwhile, Kai Corner offers a ready-to-wear collection, while the K and I offshoot provides a more modern interpretation of Kai’s signature style.
Thailand is also a top destination for materials, particularly high quality Thai silk. Plenty of Thailand’s markets sell colourful silks by the metre and brands like Jim Thompson have become globally recognised for quality.
Thompson, an American merchant who galvanized the Kingdom’s silk industry during the 1960s, and his stores have since been established throughout Thailand offering everything from a traditional silk shawls to classic ties.
During the first quarter of this year, the number of overseas tourists rose 24 percent year-on-year to 7.84 million, generating revenue of THB370 billion (US$11 billion), which is good news for the fashion industry. Shopping is a top activity for many holiday-makers visiting the Kingdom, whether they are based in bustling Bangkok or relaxing on peaceful Phuket.
by MAX VEE